The Ultimate Guide to Marketing

3 Things To Have In Your Influencer Marketing Many believe that influencer marketing is just a new marketing concept, which is totally the opposite. Only if you can find the right people engaged and make them talk about your brand and products, it is highly possible to expand your customer portfolio while increasing your sales revenue. This is basically the concept of influencer marketing, it just that not many are really used to this until when social media become so popular. When making announcements regarding marketing, there is no need for companies to make use of a megaphone. It is because of the reason that social media marketing has now absorbed the tried and tested method of word of mouth marketing and furthering it by making it immediate and international at the same time. Building a professional relationship among influencers can generate a huge positive impact using social media platforms such as Google+, Pinterest, Twitter, Facebook and so on. Influencer marketing can provide the chance to tap into trusted consumer network but the big question here is, how a business can make the most of returns on their investment on influencer marketing.
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Number 1. Find influencers inside and outside your sphere – as an example, marketers at furniture manufacturing firms must check out fashion blogs, DIY blogs, interior design blogs and even some construction blogs to be able to find discussion overlaps. Yet, what you want is the big players in the game but also, you need the up and coming audience that needs to be pioneers to a topic or a cool idea.
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Targeting those with massive networks should be avoided whenever possible and instead, concentrate on the ones with smaller networks as they tend to be more influential on their audience. Number 2. Reward your influencers – everyone wants to have the red carpet treatment and this is not different. This is a kind of strategy to reward and recognize strong players that’s in your social media circles. Maybe, they have gotten the first shot of new product offering or exclusive new content. You may give them a free demo of your service or product. Knowing their feedback regarding new products before they’re rolled out nationally will be wise as well. In addition to that, you may have the influencer to re-tweet, repost and like products and posts for bigger and wider social media blitz. Number 3. Make it personal – there has to be a personal connection between you and the influencer when doing influencer marketing campaigns. Having said that, an engagement with them in their world or on their terms and not make it all about your brand and product is smart, giving special mentions about them is also appreciated.

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