Four Tips on Hiring a Listing Agent for Your Home
If you’re putting your home up for sale, you’ll obviously want to hire best real estate listing agent available. Quite a number of people, however, make the mistake of selecting an agent based on suggested listing price for their home and commission charged. It makes sense that like many homeowners, you want to pay the minimum commission and get the highest price possible for your home. But those two factors determine who is or isn’t a good agent. So to find a competent agent, what criteria should you use? Check out the following guidelines and see if they can be of help.
Suggested listing price
Regarding the suggested listing price, you must keep in mind that an agent cannot truly know how much your home is going to sell for. To assist you with choosing a sales price, the agent may show you some of their previously sold listings plus current listings like yours. Ultimately, it’s up to the buyer to determine whether the price is right for them. A good agent should therefore give you a price range. A number of factors will determine this range, such as the location of your property, market trends, etc. This means that the agent who suggests the highest list price is not necessarily the best.
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Picking the agent who asks for the lowest commission is not always a good idea. However, you may find n agent who’s willing to work for a smaller commission than their competitors because you might be willing to refer more business to them. The important thing is to shun agents who are either unqualified or desperate for business.
Agent’s marketing techniques
Every agent needs the best marketing techniques and a decent advertising budget so they can expose your home to as many potential buyers as possible. Because of wider exposure, an agency with a huge marketing budget will probably sell your property faster. So before hiring an agent, have them show you their complete marketing plan. The marketing plan needs to include essential tactics such as incentives for brokers, distribution to major real estate sites, four-color flyers, and a virtual tour for buyers. It might also be necessary to run ads in the local newspapers. The more marketing methods included in the plan, the higher the likelihood of selling your home fast, and at a decent price.
Track record and experience
You’d probably prefer an agent who is experience and has a solid track record. Have your prospective agent show you what homes they’ve manged to sell in the past year. Are some of those properties similar to your in terms of location and price range? How long did it take to sell those properties?