Logo Design 2017: Great Benefits of a New Logo to Your Website
When choosing a logo for your business, you must consider your vision, mission, core values and its guiding principles because your logo is a symbolism of what your brand or company stands for. If you happen to have a logo but it’s poorly designed, it may actually put your business at stake because a bad logo design can make or break your business. It must be high time to change your logo to a better, braver, bolder and catching one.
Of course, you don’t want to be included on a list like this one “brands with the worst logo ever”, so you need to change your logo fast before being included in such surveys. There are tons of reasons why you need to change your logo and they may include outdated logo, your logo is clinched, inability to represent your brand anymore, or it’s just not working for you. It’s likened to having a new hairstyle to be in with the trending style of this modern age. Changing your company or brand logo is like upgrading your outdated phone into a smartphone with better features and qualities, which means attracting new customers and aligning with the current industry standards. While it is true that an established logo is hard to change because it is already known and there is a worry about starting your logo campaign all over again, having a new logo can give your business a brighter future more than what you think. People change and they are fast paced, though a classic look is timeless, a new look gives you a fresh and new beginning with promising results. What do you think about a logo of a loan company with a stack of pennies, a house logo for a real estate agent or wheelchairs kissing for a disabled dating site logo? Yes, they are clinched and having this type of logo only means it’s high time for a new logo. Having a clinched logo makes a negative impact in acquiring new customers because it looks like everybody else in your industry.
Yes, it’s time for a change, for a better logo that is creatively designed and its uniquely yours. If you have a lagging sales, give it a new breath of life through changing your logo, announcing your rebranding and introducing this major shift as a company to your loyal and new customers. It is best to start using an online logo maker tool to help you in making your creative design for your own logo without too many technicalities involved.